The aim was to underline the fresh and modern, accessible and trustworthy nature of the practice.
The red represents the warmth and blood that flows through the heart and keeps us alive, but is chosen to be light, not dark, to emphasise the fresh vitality. The place itself, the L, is in blue. This stands for the city with lake and sky that you can almost touch through the nearby mountains … and it also stands for the cleanliness and care of the practice.
Since we went on site and captured the look and feel of the practice and its care personnel, potential patients see „their“ doctors in action, see the scene of the action, can thus build up a trust, a knowledge of what they will be getting into.